Selling the Print / Digital Combination

Programme Objective:

Participants will be able to develop and sell a print / digital combination.

Programme Learning Outcomes:

  • I can explain to an advertiser the additional advantages of advertising online alongside advertising in print.
  • I can explain to an advertiser the unique ways in which each online advertising format works for their business
  • I can access up to date relevant online audience information
  • I can explain which online audience currencies to use in different selling situations
  • I can explain the size and value of the online audience for any of my websites to an advertiser
  • I can accurately price an online / print advertising package
  • I can accurately aggregate the audience delivery for a print / online combination that I sell regularly
  • I can sell the unique value of our classified and / or other specialist websites to an advertiser in a relevant market sector

Prior Learning /Competencies Required by Participants:

Participants should have attended, or be able to demonstrate the competencies defined for Multi Media Must Knows.

Programme Resources

Session Plan

Slides with complete Trainers Notes

Exercises with instructions for use

*SELLING THE PRINT / DIGITAL COMBINATION has been developed for use  with print and online products.

If you would like a similar Programme for use with a different media channel please contact us.

The Byrne Partnership is a limited company registered in Scotland. Registered Number: 132021.