Introduction to Ad Agencies and Key Accounts
To give participants an understanding the differences between advertising agencies and key accounts and the rest of the customer base.
Programme Learning Outcomes:
- I can explain what an advertising agency is and its value to both advertisers and to media owners
- I can explain what a Key Account is, the reasons they exist and the criteria on which we define them
- I can explain the ways in which working with an advertising agency and / or Key Accounts differs from managing the rest of the local advertiser base.
- I know what skills, knowledge and techniques I need to apply and observe when working with agencies and / or key accounts
Prior Learning /Competencies Required by Participants:
Slides with complete Trainers Notes
Exercises with instructions for use
*INTRODUCTION TO AGENCIES AND KEY ACCOUNTS has been developed for use with print and online products.
If you would like a similar Programme for use with a different media channel please contact us.