Territory Knowledge

Programme Objective:

Participants develop a working knowledge of their territory to help them to maximise revenue opportunities.

Programme Learning Outcomes:

  • I can explain how territories are allocated in my department / centre and how this affects who I do and do not canvass / sell to.
  • I can explain my territory in geographical terms
  • I can describe the population demographics of my territory
  • I can describe the key business elements of my territory
  • I can explain what a territory audit is and how it assists us to manage and develop business
  • I can use a range of techniques to help me to become familiar with my territory

Prior Learning /Competencies Required by Participants:


Programme Resources

Session Plan

Slides with complete Trainers Notes

Exercises with instructions for use

*TERRITORY KNOWLEDGE has been developed for use  with print and online products.

If you would like a similar Programme for use with a different media channel please contact us.

The Byrne Partnership is a limited company registered in Scotland. Registered Number: 132021.