Territory and Category Development

Programme Objective:

Participants  will be able to explain and use a range of techniques and skills to develop business on the territory

Programme Learning Outcomes:

  • I can use a territory audit to identify and plan new business and business development initiatives.
  • I can identify opportunities for networking on my area of business.
  • I can initiate contact, manage the interaction and follow through appropriately on required networking opportunities.
  • I can use a SWOT analysis as a tool in business development.
  • I can explain how to implement a category / classification build within my area of business.
  • I can generate and develop editorial leads.

Prior Learning /Competencies Required by Participants:

Participants should have an understanding  how to carry out a Territory Audit as explained in Managing  and Developing My Business.

Programme Resources

Session Plan

Slides with complete Trainers Notes

Exercises with instructions for use

The Byrne Partnership is a limited company registered in Scotland. Registered Number: 132021.