Selling the Print / Digital Combination
Participants will be able to develop and sell a print / digital combination.
Programme Learning Outcomes:
- I can explain to an advertiser the additional advantages of advertising online alongside advertising in print.
- I can explain to an advertiser the unique ways in which each online advertising format works for their business
- I can access up to date relevant online audience information
- I can explain which online audience currencies to use in different selling situations
- I can explain the size and value of the online audience for any of my websites to an advertiser
- I can accurately price an online / print advertising package
- I can accurately aggregate the audience delivery for a print / online combination that I sell regularly
- I can sell the unique value of our classified and / or other specialist websites to an advertiser in a relevant market sector
Prior Learning /Competencies Required by Participants:
Participants should have attended, or be able to demonstrate the competencies defined for Multi Media Must Knows.
Slides with complete Trainers Notes
Exercises with instructions for use
*SELLING THE PRINT / DIGITAL COMBINATION has been developed for use with print and online products.
If you would like a similar Programme for use with a different media channel please contact us.